About Us
As the Head Marketer and creator of Promo OT, I was inspired to create this after being paid to advertise for someone on Snapchat. I spend a lot of time online; the internet is a large place where great content is easily lost. I’ve always wanted to support the small artists, business ideas, and cool people that constantly pop up in my feeds. Our method is directly inspired by the initial interaction that sparked this whole idea.
I initially reached out to dozens of Snapchat accounts I believed would be interested in the product, and the response was surprisingly positive. After my initial deal closed, I continued to test this approach. These tests ultimately led to the strategy we will employ at Promo OT. We’ll mimic that authentic, initial connection to help your message truly resonate with potential clients and followers.
With Promo OT, I will prioritize building a brand clients can trust and fostering a bond that encourages repeat business. Our commitment extends to our core values: We will never advertise for clients with toxic or ill-willed mindsets, out of principle and to protect our brand’s integrity. Based in Upshur County, West Virginia, we are a well-mannered business dedicated to growing by helping others grow in the vast digital landscape.
Expansion on Business Model
Our current model is a telemarketing-style advertising approach applicable to most platforms. Our Head of Marketing runs our main socials, and our Marketers create accounts to client specifics. To ensure the client gets what they pay for, marketers must post at least (X) advertisements across the accounts over the agreed-upon time period.
(Numbers agreed upon once in contact with a Marketer.)
Our Main Socials will release a free advertisement, announcing our working together. Most people have connected emails and accounts that can be contacted. We reach out to businesses or people with our advertisements and set up our product/client with people in the target audience. It’s our goal to slowly build a reputation over time, allowing us to increase our reach, audience, and appeal, helping all types of people grow.
Through our advertising method, we can directly communicate with the target audience in a non-invasive manner, using real people. Our marketers and clients form a working relationship over their assignment. Additionally, Promo OT accounts are temporary and are deleted after the agreement ends to avoid accidentally stealing traffic from the client.
Let’s Grow Together!
- The most important part of advertising is audience, reach, and appeal. We will establish these details with clients before creating the promotional accounts, using the information to better focus our advertisements.
- Audience- It’s important to establish your target audience with a Marketer; if a client makes toys, family accounts are obviously better to reach out to.
- Reach- Mostly dictated by the number of promo accounts they wish to make, but also by the client themselves. Clients of smaller notoriety or niche content may gain traction more slowly, or could be more easily overlooked.
- Appeal- What is the client advertising, and how could it be made more appealing to general and target audiences? Client specifics are a priority, but your marketer may make suggestions or ask for promotional material to aid in advertisements.